Under the new advertising campaign, commercials focussed on store prices being checked "twice daily", and slogans such as "we buy in bulk, so you get the lowest prices" were used. Officeworks changed its slogan in August 2012 to "Big Ideas. In 2011 Officeworks cut ties with paper supplier APRIL over claims that the paper supplier was illegally logging Indonesian forests. Officeworks also adopted the "Lowest Price Guarantee" similar to that found at Bunnings, where Officeworks offered to beat any competitor's price of an identical item by 5%. This positioned Officeworks as a low cost warehouse similar to that of its sister company Bunnings. Officeworks rebranded in 2008, revising its logo, uniforms, store department names, and slogan – "Lowest Prices Everyday". Following the purchase of Coles Group by Wesfarmers in November 2007, Officeworks and Harris Technology became part of Wesfarmers' Home Improvement and Office Supplies division. In late 2006 Officeworks opened its 100th store in South Yarra, just kilometres from the first store in Richmond. Viking Australia (a subsidiary of Office Depot) was purchased by Coles Myer in December 2002 and was merged with Officeworks Direct to form Officeworks BusinessDirect, which then became Officeworks Business. IT retailer Harris Technology, purchased by Coles Myer in 1999, became a subsidiary of Officeworks. The first Officeworks store opened in the inner city suburb of Richmond in Melbourne on 16 June 1994. View of the interior of an Officeworks store in 2008. Īs of 2022, in Australia there are 4 stores in ACT, 51 stores in NSW, 1 store in NT, 33 stores in QLD, 10 stores in SA, 2 stores in TAS, 50 stores in VIC, and 16 stores in WA. The store concept adopted by Officeworks was based on the US chain Office Depot. Its head office is located in Chadstone, Melbourne. The company was established in 1994 by Coles Myer. Officeworks is a chain of Australian office supplies stores operated under parent company Wesfarmers.
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